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Responsible lending
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At Same Day Payday loans we aim to provide simple and fast short term loans that are designed to fit our customers’ needs. Our fast, safe and reliable service is designed to bridge the gap until payday.

We advise our borrowers to use our loans service in a manner that will solve their financial problems and not make matters worse.

  • We encourage customers to examine their options and choose the product that suits their means and needs
  • We do direct our marketing at people who are in debt or experiencing financial problems
  • We advise people to borrow only what they can afford to repay
  • We do not charge our customers unnecessary fees

We also:

  • Explain the full nature of the service we provide in clear and easy to understand terms
  • We clearly display the full amount the payday loan customer will repay for their loan
  • We encourage customers to clear their payday loan as early as possible and avoid building charges
  • We follow strict legal and ethical marketing practices

What is responsible lending?

Responsible lending is the practise of making information about the loan service and the agreement that the customer will enter into, easily accessible and understandable.

This includes making details about costs and charges transparent during the sales process, at the point of sale and in all communications following sale and agreement. Banks and financial service providers have been obligated to enter into the Consumer Credit Act and the Banking Code for a number of years.

However, the banking code is fluid and ever changing, with many lenders campaign for changes to the code that suit their own practise. This has led to a situation where different banks, lenders and financial service providers can produce their own lending code of conduct.

What is the Banking Code of Practise?

Following the financial crisis of 2008/2009 governments around the world and here in the UK have sought to impose regulated practise upon the financial services industry, with varying degrees of success. The revised code commits banks to tighten their credit checking procedures prior to loan approval and to be able to provide more assistance to customers who find themselves in financial trouble

Where most lenders agree with what the current Consumer Credit Act and the Banking Code infers is that all lenders examine carefully the ability of customers to repay loans and pay for services before they enter into any agreement.

 The agreement also states that the preferred manner of noting the cost of financial products, such as payday loans, is APR. This method favours the providers of long term loans, loans that do not need to be repaid in full for 1 year or more, but gives a detrimental impression of the Payday Loan industry.

PayDay Loans and more specifically, SameDay Payday Loans, are short term financial solutions, most often taken out for a period of 30 days. Same Day Payday Loans follows the Consumer Credit Act and the Banking Code in full as it currently stands.

At Same Day Payday Loans we also aim to provide our customers with the best available service including offering financial advice, looking at less expensive alternatives to our own product and doing all in our power to help customers avoid entering into a spiral of debt and money problems

 
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